Belgian waffles of superior quality

As your most reliable private label partner, we flavor your needs with the perfect solution.

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Tasty Belgian waffles

  • fresh ingredients. We are an artisan bakery with an eye for quality.

  • efficiently delivered waffles. With 29 ultra-modern production lines, even large orders are quickly processed.

  • lower costs for greater quality. We excel in operational efficiency with the ultimate aim of having happy employees, satisfied customers and high-quality products.

Our delectable recipe remains in place since 1974: Belgian waffles enriched with tradition and craftsmanship. Only the best ingredients pass our high-quality standards. We serve you:

What we value most

Belgian craft dipped in family traditions

We marry Belgium’s rich heritage to our family's dearest traditions. Even as the global industry leader we are today, this mix is what defines us.

  • We stick to craftsmanship, yet produce over waffles each year.

  • We only select the best and purest local ingredients to tailor your unique Belgian-made waffle.

  • We consider our employees and customers as family. Our master bakers do their magic around the clock. With their fine eye for quality and passion for taste, they are an indispensable link in our baking processes.

Did you know Belgian Waffles Thijs is the world’s largest pearl sugar waffle manufacturer? We process over 400 waffles per minute per production line!

1 billion waffles

We bake over waffles each year

29 production lines

We run 29 ultra-modern
Belgium-based production lines

50+ destinations

Our Belgian craft appeals worldwide

Innovation. Passion. Taste.

Our ultimate vision? Grow into the world’s most sustainable and automated waffle manufacturer. We reach our goals through continuous investment and production excellence.

The smart bakery of the future

Our specialists are always one step ahead of new food trends and innovations. That’s how we make a difference in the ever-changing bakery industry.

Our waffles meet the highest international standards in hygiene and food safety.


From flour to finish

Our traditional family recipes contain only the purest ingredients. They create the perfect harmony of flavours in our waffles and biscuits.

Get a taste of how we go from artisan ingredients to a sensory celebration. Treat yourself to a Belgian culinary discovery tour!

Our waffles, your brand?

Belgian Waffles Thijs is your N° 1 private label partner to solve your quest for pure taste. We are here to advise you.